14 September 2026·3 min read
What makes a good plumber's website
Most trade websites fail at the same three things. The ones that work get the boring parts right before they get anywhere near a redesign.
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Notes on designing for ordinary businesses.
What works, what doesn't, and why — drawn from the sites in the gallery.
Five websites. Every Friday.
What makes a good plumber's website
7 September 2026·2 min read
Publish your prices
The single highest-leverage change most service businesses can make to their website, and the reason almost nobody makes it.
28 August 2026·1 min read
The case against the carousel
Rotating hero sliders survive on trade websites long after the rest of the web abandoned them. Here is what replaces one.
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